Information tends to be easier to visually scan and understand when it is presented as a list. 

For example, which of the following is easier to read? 

Paragraph format: Employees are expected to wear a company-branded shirt, black or navy dress pants, closed-toe shoes, and a name tag.

List format: Employees are expected to wear the following: 

  • Company-branded shirt
  • Black or navy dress pants
  • Closed-toe shoes
  • Name tag

Lists are a great way to present your content because they:

  • Help learners focus on one element at a time
  • Reduce the effort required to build a mental model
  • Are typically easier to consume
  • Add order when presenting sequential steps