Write in the 2nd Person ("You")
The 2nd person uses the word “you,” as shown in the example below.
3rd person: Keep the work area clean.
2nd person: Keep your work area clean.
The 2nd person helps make your training feel more personalized and conversational; it speaks directly to your learners.
When learners feel like they are in a conversation, they automatically start to follow social conventions and:
- engage more
- pay attention
- try harder
- learn better