The 2nd person uses the word “you,” as shown in the example below.

3rd person: Keep the work area clean. 

2nd person: Keep your work area clean. 

The 2nd person helps make your training feel more personalized and conversational; it speaks directly to your learners.

When learners feel like they are in a conversation, they automatically start to follow social conventions and:

  • engage more
  • pay attention
  • try harder
  • learn better